CREATE BRAND AMASSADORS

Your employees should be armed with key messages that can help them become informal spokespeople for your brand. These brand ambassadors raise awareness of your brand and the benefits you offer customers. This creates a culture of strategic involvement that unifies a business and allows everyone to speak with one voice.

Ideas for developing a more unified voice:

1. Post the company mission statement and or vision in the bathroom, meeting room and lobby and especially near the coffee maker
2. Start a monthly internal company newsletter or e-letter
3. Brand your corporate apparel with your tagline or vision statement
4. Create an email signature that reflects your mission or vision and have all employees use it
5. Include the most recent unique company offering with the next paycheck as a reminder
6. Purchase Post-it Notes that include your company tagline or vision small across the bottom
7. Include your company's unique selling points on your hold message