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EMAIL MARKETING OVERVIEW
With XChange 4.0, email marketing is both reliable and easy to use. The un-cluttered user interface is fast, simple, convenient and affordable. Create and send email blasts in 4 simple steps. List management and reporting are a snap... and you can download lists and mailing reports with a single mouse click.
6 reasons to utilize email marketing
1. VIRAL MARKETING
Unlike print marketing and many websites, email marketing allows your audience to quickly forward your event, product or promotion to additional recipients. A "Forward To Friend" feature allows your message to penetrate a much larger audience than your actual email list. A forwarded email has increased credibility and marketing power because it was forwarded from a familiar friend, rather than an unwelcomed stranger vying for attention in an email inbox.
2. INCREASED WEB TRAFFIC
An effective email marketing campaign has the power to significantly boost traffic to your website, exposing your information, promotions, products and/or services to a larger audience.
3. SAVE MONEY
Email marketing is considerably more cost efficient than direct mail and many other forms of print advertising. Email marketing reduces the need for postage and print costs, creating an enormous cost savings for your you and your organization.
4. SAVE TIME
Email marketing allows you to get your message out faster. No printing down-time or delays at the post office. Email campaigns can be setup in 4 simple steps and scheduled for delivery at the precise moment you choose.
5. INTELLIGENT RESPONSE
Email marketing allows you to gauge the response of your audience. You can measure which promotions are successful and which are not, allowing you to adjust and improve your marketing results.
6. COMMUNITY DEVELOPMENT
The smart 21st century marketer will recognize and leverage the power of community and 2-way conversations with their audience. Email marketing is a highly effective vehicle for offering free tips and advice, announcing philanthropic activity, and providing loyalty based promotions like discounts and special offers.